Statistics and other quantitative data on media, business, finance, politics, and a variety of other areas of interest.
The Census Bureau's data access point, including current data (back to 2010) from the decennial census, the American Community Survey, the Economic Census, and more.
Consumer survey data that brings a brand's target audience to life with vivid and complete profiles, including demographics, lifestyles, attitudes, brand preferences, and media use. Note: This resource is limited to 25 users at a time.
Detailed information on US businesses, consumers, and job postings
Reference resources in subject areas including Business, History, Literature, Medicine, and Multicultural Studies, Social Science, Science, and Technology.
Public opinion poll questions and answers on social issues, politics, pop culture, international affairs, science, the environment, and much more. Results from 1935 to the present from academic, commercial and media survey organizations.
Simmons has its own help guide with several tutorials -- visit http://libguides.uww.edu/simmons for tutorials and help.
The library has many books, in print and online, that discuss consumers' attitudes, habits, and demographics. Below are just a few for various world regions. Search Research@UWW to find more resources. Use the keywords: consumer [and country name].
Consumer Americas 2013 by 
Consumer Asia Pacific and Australasia 2013 by 
Consumer Europe 2013 by 
Consumer Middle East and North Africa 2013 by