Marketing & Advertising

This guide provides basic information about marketing and advertising resources available through the library. The guide includes the following pages:

• Find News & Articles
  This page contains links to the library databases with marketing and advertising publications, library subscriptions of popular marketing journals, and current financial newspaper databases.
• Research Companies & Industries
  This page links to a series of helpful databases and video tutorials relevant to company and industry research..
• Consumer & Market Data
  This page presents information and resources on how to create company lists, and find demographic and consumer information.
• Nonprofit Resources
  Contains links to key databases, journals, websites, and information and tutorials relevant to nonprofit research.
• Advertising Resources
  This page provides links to databases and tutorials related to advertising.
• Ad Rates
  This page links out to the library guide containing information on how to find advertising rates.
• Cite Sources in APA
  This page contains resources that explain how to correctly format your references using APA citation style.
• Networking Resources
  This page links to a series advertising and marketing associations.
• LibKey
  This page provides information on how to set up the LibKey Nomad browser extension.

Explore the following guides for research strategies and source recommendations relating to the following subjects and programs: