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Marketing & Advertising

This guide is a starting point for Marketing and Advertising resources.

Business Article Databases

Top Marketing Journals

Below are a few of the top marketing journals you can access through the library, in print and online.

Current News

Database Tutorials

Searching Business Source Complete and Business Premium Collection for articles: 


Scholarly, Trade, and Popular sources -- What's the Difference? 



Search for Articles @ UWW


Use this box to quickly search Research@UWW for articles at UW-Whitewater.