Simmons is a very powerful and unique database. Unlike most databases, it contains no articles or analysis -- Simmons contains consumer survey data. The data are collected from the National Consumer Study and National Hispanic Consumer Study, two very detailed surveys done with a nationally-representative sample of American adults age 18+.
Our subscription contains data that is 2-3 years old, but you can still use it to learn how to run searches and interpret the data. Ours also is available only for 10 users at a time -- if the 10 spots are all taken, try again in a few minutes.
If you need more assistance, do not hesitate to contact me using the box at the right!
Here are the instruction sheets we used in class to practice.
You may notice the question option within Simmons for Experian's "Segmentation Solutions." This is a highly detailed market-sector analysis that Experian has created, under the brand name Mosaic, by compiling data from dozens of sources. It may be useful if you want to target a certain market segment.
The two videos below are some online tutorials on (1) how to search Simmons and (2) how to read the results.