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Simmons OneView: Simmons

A guide to using Simmons OneView for consumer and market research.

Simmons

Simmons is a very powerful and unique database.  Unlike most databases, it contains no articles or analysis -- Simmons contains consumer survey data.  The data are collected from the National Consumer Study and National Hispanic Consumer Study, two very detailed surveys done with a nationally-representative sample of American adults age 18+. 

Our subscription contains data that is 2-3 years old, but you can still use it to learn how to run searches and interpret the data.  Ours also is available only for 10 users at a time -- if the 10 spots are all taken, try again in a few minutes.

If you need more assistance, do not hesitate to contact me using the box at the right!

In-class Handouts

Here are the instruction sheets we used in class to practice.

You may notice the question option within Simmons for Experian's "Segmentation Solutions."  This is a highly detailed market-sector analysis that Experian has created, under the brand name Mosaic, by compiling data from dozens of sources.  It may be useful if you want to target a certain market segment.  

Simmons How-to Videos

The two videos below are some online tutorials on (1) how to search Simmons and (2) how to read the results.