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Marketing 321: Marketing Research: Job Ads Assignment

A guide to aid Marketing 321: Marketing Research students.

For this particular assignment, you need to find and statistically analyze at least 12 entry-level marketing job ads

Many students are familiar with online job advertisements through Indeed, Monster, ZipRecruiter, and other general job boards. In addition, however, consider these job boards that are specific to marketing jobs:

The difficulty with this assignment is often in finding the non-Internet based job ads. DO NOT wait until the last minute to find these! Some suggestions for these sources include: 

  • Go to the job fairs on campus. Talk to recruiters about open jobs.  Oct. 2, 2019! There may be others related to Marketing or other majors too.
  • Network. Talk to your current employer, previous employers, anyone you know who works in anything related to the marketing field. Look at your current employer's Intranet, if they have one -- often "internal" jobs get posted there first. 
  • Use the classified ads in the print newspapers or magazines. I have found some of the smaller, more local newspapers tend to have entry-level jobs, a bit more than the national ones. So, Janesville Gazette, Daily Jefferson County Union, Wisconsin State Journal, or Milwaukee Journal Sentinel might have more luck than the Chicago Tribune or Wall Street Journal.
    • Current newspapers are located on first floor (downstairs) of the library, just beside the doors to the stairway.
    • Current magazines are located on both first and second floor of the library.

Finding a trade journal or scholarly journal article will provide deeper insights into the trends in entry-level marketing jobs.

Try the databases below, where you can limit to either trade journals or scholarly articles within your search. You can also limit to the last 3 years. 

Scholarly journals? Trade journals? What are those?

If you missed the presentation from the librarian in class on Sept. 16, or if you need a review, watch this short video to review different source types in the business and marketing world. 

Reference & Instruction Librarian

Naomi Schemm's picture
Naomi Schemm
Andersen Library, room 2105A
Hyland Hall office hours, no appointment needed: Hyland lobby
Mondays, 12:30-2:00 / Tuesdays, 10-11:30