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Marketing 321: Marketing Research: Industry Overview
A guide to aid Marketing 321: Marketing Research students.
Detailed industry market reports for 700+ areas of the U.S. economy. Each report contains statistics on the previous 5 years, future 5 years’ projections, analysts’ commentary, and risk ratings. Includes some state-level and global industry reports.
Search for the industry, your company name for its role in the industry, or some consumer info.
Also check their Digital Market Outlook for digital-focused industries -- e.g. online gaming, music, videos, social media.
Gale Directory Library provides access to two of Gale's authoritative directories: Gale Directory of Publications and Broadcast Media and the Market Share Reporter.
