Marketing 321: Marketing Research

This guide provides basic information about market research resources available through the library. The guide includes the following pages:

• Market Research Resources
  This guide provides links to the key databases useful for market research and a video tutorial on the differences between popular, trade and scholarly resources..
  • Popular Resources
    This page contains links to a variety of library subscribed business magazines and newspaper databases.
  • Trade Resources
    This page contains information on how to access trade publications, and a tutorial on how to find specific trade associations.
  • Scholarly Resources
    This page contains links to library subscriptions to key marketing journals, and scholarly resources related to company, industry and customer research.
• Simmons Insights
  This page links out to the guide containing information and tutorials on how to use the consumer research database; Simmons.
• Cite Sources in APA
  This page contains examples for citing, a variety of secondary and business resource in APA 7th edition.

Explore the following guides for research strategies and source recommendations relating to the following subjects and programs: