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Marketing 761: International Business (Marketing): Primary Research

An online course guide for use with Marketing 761

Conducting Primary Research

As you write your research paper, you may find it necessary to gather data yourself. Primary research can be done using a variety of methods. One method that might be most useful for this assignment is interviewing, whether in-person or via email. This page contains some resources that explain primary research and offer tips as to how to go about it.