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Marketing 761: International Business (Marketing): Market Characteristics
You can find characteristics for worldwide, United States, and German markets using the resources listed to the right. Look for information about the countries, about the industry, and about specific companies.
Detailed industry market reports for 700+ areas of the U.S. economy. Each report contains statistics on the previous 5 years, future 5 years’ projections, analysts’ commentary, and risk ratings. Includes some state-level and global industry reports.
"Created by the Center for International Business Education and Research at Michigan State University (MSU-CIBER), globalEDGE™is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities." Use the Get globalEDGE Insights section in the center of the page to search by trade bloc, country, state, or industry.
Books about Consumers
The library has many books, in print and online, that discuss consumers' attitudes, habits, and demographics. Below are just a few for various world regions. Search Research@UWW to find more resources. Search for "Plunkett's," making sure the dropdowns below the search box say that contain my query words and in the title. This will retrieve books on retail, tourism, social media industries and more.