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Project EOS: Market Characteristics
An online course guide for use with International Business Marketing (MKT 761 at Whitewater)
You can find characteristics for worldwide, United States, and German markets using the resources listed to the right. Look for information about the countries, about the industry, and about specific companies.
Online business library database of millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. See Vendor's guide for useful information.
Partial funding provided by UW System Shared Electronic Collection.
Detailed industry market reports for 700+ areas of the U.S. economy. Each report contains statistics on the previous 5 years, future 5 years’ projections, analysts’ commentary, and risk ratings. Includes some state-level and global industry reports.
"Created by the Center for International Business Education and Research at Michigan State University (MSU-CIBER), globalEDGE™is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities." Use the Get globalEDGE Insights section in the center of the page to search by trade bloc, country, state, or industry.
Books about Consumers
The library has many books, in print and online, that discuss consumers' attitudes, habits, and demographics. Below are just a few for various world regions. Search Research@UWW to find more resources. Search for "Plunkett's," making sure the dropdowns below the search box say that contain my query words and in the title. This will retrieve books on retail, tourism, social media industries and more.