Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
site header image

Project EOS: Market Characteristics

An online course guide for use with International Business Marketing (MKT 761 at Whitewater)

Finding Market Characteristics

You can find characteristics for worldwide, United States, and German markets using the resources listed to the right. Look for information about the countries, about the industry, and about specific companies.

Books about Consumers

The library has many books, in print and online, that discuss consumers' attitudes, habits, and demographics. Below are just a few for various world regions. Search Research@UWW to find more resources. Search for "Plunkett's," making sure the dropdowns below the search box say that contain my query words and in the title. This will retrieve books on retail, tourism, social media industries and more.