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Marketing 761: International Business (Marketing): Market Characteristics

An online course guide for use with Marketing 761

Finding Market Characteristics

You can find characteristics for worldwide, United States, and German markets using the resources listed to the right. Look for information about the countries, about the industry, and about specific companies.

Books about Consumers

The library has many books, in print and online, that discuss consumers' attitudes, habits, and demographics. Below are just a few for various world regions. Search Research@UWW to find more resources. Search for "Plunkett's," making sure the dropdowns below the search box say that contain my query words and in the title. This will retrieve books on retail, tourism, social media industries and more.