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Project EOS

An online course guide for use with International Business Marketing (MKT 761 at Whitewater)

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About this Guide

This guide provides basic information about international marketing and trade resources available through the library. The guide includes the following pages:

  • Home (current page)
    Contains a guide overview and links to useful multidisciplinary databases to help kickstart research.
    • Product Description
      This page contains links to websites helpful in writing product descriptions and finding product codes.
    • Production, Trade & Consumption
      This page contains links to production data and source trade data resources.
    • Market Characteristics
      This page presents links to market discovery resources.
    • Market Access
      This page contains links to Tariff and Regulation resources for the European Union and the United States.
    • Pricing
      This page contains resources helpful for pricing products and a video tutorial on how to find pricing information in FAOSTAT.
    • Distribution
      This page contains links, and instructions on how to access trade publication and trade association resources.
    • Packaging & Labeling
      This page contains a list of links to websites with guidance on food package and labeling standards.
    • Sales Promotion
      This page contains links to two major advertising databases useful for sales promotion..
  • Primary Research
    Contains resources helpful for researchers conducting primary research.
  • Video Tutorials
    Contains a list of video tutorials on some of the databases and resources found in this guide.

Key Databases

The following multidisciplinary databases contain data and articles on a variety of products relevant to each section of your Project EOS research.