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Project EOS: Sales Promotion
An online course guide for use with International Business Marketing (MKT 761 at Whitewater)
Media advertising rates and contact information for thousands of U.S. and international media outlets.
Modules included for consumer magazines, newspaper, radio, TV & cable advertising outlets, and the digital website equivalents of each of those outlets.
Online business library database of millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. See Vendor's guide for useful information.
Partial funding provided by UW System Shared Electronic Collection.
