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Marketing 761: International Business (Marketing): Sales Promotion
The Business Premium Collection includes ABI/INFORM Global, ABI/INFORM Dateline, ABI/INFORM Trade & Industry, Accounting Tax & Banking Collection, Asian & European Business Collection, Business Market Research Collection and the Entrepreneurship Database. The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country- and industry-focused reports, and downloadable data.
Partial funding provided by UW System Shared Electronic Collection.
Business Source Complete offers peer-reviewed sources, business related journals, and full-text coverage (plus indexing and abstracts) for important scholarly business journals, dating back as far as 1886. It can also be searched using Enhanced Interface Searching.
Funding provided by the College of Business & Economics.
