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Doctorate of Business Administration

This page links to a series of helpful guides and video tutorials relevant to company and industry research.

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Research@UWW

The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. Watch the following video:

 

Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. Watch the following video:

 

Public company information is readily available since they are required to share their information with the government and their shareholders. Watch the following video: 

Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:

The purpose of trade associations is to represent and promote the interests of its members. The organizations produce reports that examine the industry and its key players (often its own members) and also provide statistics.

IBISWorld highlights relevant national trade associations according to industry.  Watch the following video to learn more: 

Gale Business Insight homepage banner with a red arrow pointing to the Advanced search function below the search bar

Business Insights: Global (Gale)

Provides access to International, National, and local Encyclopedia of Associations. Click on the above link and sign in with your NetID and password. Start from the Advanced Search Screen

Use the right arrow to advance the tutorial