Get 24/7 help via live chat
Make an appointment with a Librarian
During Reference Desk Hours:
262-472-1032
Text us! 262-500-3393
Email
The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. Watch the following video:
Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. Watch the following video:
Public company information is readily available since they are required to share their information with the government and their shareholders. Watch the following video:
Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:
The purpose of trade associations is to represent and promote the interests of its members. The organizations produce reports that examine the industry and its key players (often its own members) and also provide statistics.
IBISWorld highlights relevant national trade associations according to industry. Watch the following video to learn more:
In the results page, under the Associations section, you will see the first few listings. In order to see the entire list, click on Associations at the top of the section.
Provides access to International, National, and local Encyclopedia of Associations. Click on the above link and sign in with your NetID and password. Start from the Advanced Search Screen
Use the right arrow to advance the tutorial
Once in the Advanced Search, scroll down to the by content type section and select: Associations.
Leave all the search boxes empty, scroll down to the bottom of the Advanced Search screen and click: Search.
On the right again, under Filter Your Results, select: Search Within, then type in your industry in the search box.
For example, Airlines. Click: Submit.
In the results page, under the Associations section, you will see the first few listings. In order to see the entire list, click on Associations at the top of the section.
Provides access to International, National, and local Encyclopedia of Associations. Click on the above link and sign in with your NetID and password. Start from the Advanced Search Screen
Use the right arrow to advance the tutorial
Once in the Advanced Search, scroll down to the by content type section and select: Associations.
Leave all the search boxes empty, scroll down to the bottom of the Advanced Search screen and click: Search.
On the right again, under Filter Your Results, select: Search Within, then type in your industry in the search box.
For example, Airlines. Click: Submit.
In the results page, under the Associations section, you will see the first few listings. In order to see the entire list, click on Associations at the top of the section.