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Doctorate of Business Administration: Company & Industry Info
An online research guide for students pursuing a Doctorate in Business Administration
Directions: Use the ReferenceUSA > Businesses module. It contains profiles of more than 20 million public and private businesses, both large and small.
Use the Quick Search to search for a specific company name. Add a state if needed to limit results. If your list has many results, look for the Corporate Tree icon and look for the parent company.
Detailed industry market reports for 700+ areas of the U.S. economy. Each report contains statistics on the previous 5 years, future 5 years’ projections, analysts’ commentary, and risk ratings. Includes some state-level and global industry reports.
Search for the industry, your company name for its role in the industry, or some consumer info.
Also check their Digital Market Outlook for digital-focused industries -- e.g. online gaming, music, videos, social media.
Get access to the Economic Census (released every 5 years), as well as economic indicators and data by sector.
Public or Private?
The first step in company research is to determine the legal status of the company. This will determine the amount of information that is available as well as the sources to use. Try a quick Google search for: ___company name____ public or private
Private companies enjoy the right to not share any details about their company, specifically any financial data.
Public companies should share much more information right away because of required disclosure to the government and shareholders. If your company is public, and especially if it is large, try a couple more Google searches such as:
__company name___ parent
__company name___ annual report
__company name___ SEC filings
Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:
Crosswalk from one version of NAICS to another, or from NAICS to International SIC.
The purpose of trade associations is to represent and promote the interests of its members. The organizations produce reports that examine the industry and its key players (often its own members) and also provide statistics.
IBISWorld is our best database that highlights relevant national trade associations. You can also find many trade associations via Google. Watch this video segment (2:53-4:26) to learn more: