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Doctorate of Business Administration: Company & Industry Info

An online research guide for students pursuing a Doctorate in Business Administration

Individual Company Profiles

Industry Resources

Industry Market Share

Public or Private?

The first step in company research is to determine the legal status of the company. This will determine the amount of information that is available as well as the sources to use. Try a quick Google search for: ___company name____ public or private

  • Private companies enjoy the right to not share any details about their company, specifically any financial data.
  • Public companies should share much more information right away because of required disclosure to the government and shareholders. If your company is public, and especially if it is large, try a couple more Google searches such as: 
    • __company name___ parent 
    • __company name___ annual report
    • __company name___ SEC filings



Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:

Trade Associations

The purpose of trade associations is to represent and promote the interests of its members. The organizations produce reports that examine the industry and its key players (often its own members) and also provide statistics.

IBISWorld is our best database that highlights relevant national trade associations. You can also find many trade associations via Google. Watch this video segment (2:53-4:26) to learn more: