How to Find Advertising Rates

Use SRDS Media Solutions to find the cost of placing an advertisement in a newspaper. Follow the step-by-step instructions below. 

Select Print > Newspapers, Reps & Press Associations from the top navigation bar in SRDS Media Solutions (linked at the top of the page). 

On the Newspapers page, choose Select DMAs and National Market on the far left side of the screen. DMA is an acronym for Designated Marketing Area, which means the geographic region where residents generally receive the same print news and local TV and radio stations. It is a defined area used by advertisers to target their campaigns based on the media consumption of the population. 

Select the DMA that is best suited to your brand or company -- where you want to advertise. You may select more than one DMA. Click Apply once you have made your selections. 

After selecting your DMA(s), browse the results and choose a newspaper that would be a good fit for your brand and its consumers. Please note that not all newspapers will have the same data available. Newspapers with higher circulation numbers or larger/more well-known titles will often have more data available to you. Keep this in mind as you search and select your newspaper. 

Once you have selected a newspaper, use the tabs to find the information you need about the publication and its readers. 

• General Information: Brief description of the newspaper, its accompanying website and media kit (if available), and publication frequency. 
• Contacts & Reps: Contact information for the newspaper.
• Circulation: Circulation or subscription numbers for the publication. See example above. 
• Rates & Policies: Cost to place an advertisement in the newspaper. Depending on the title, both black & white and color rates are available. Some titles only display rates for one page, while others allow for smaller ads, such as 1/2 or 1/4 page. Some rates are listed per CPM, which refers to the cost of the ad per thousand impressions. See example below. 
• Issues & Specs: Publication frequency and special features.