This guide offers information on finding advertising rates for magazines, newspapers, television, and radio. Please don't hesitate to reach out to your librarian if you have any questions!
This guide includes the following pages:
The Library provides print and electronic access to several key sources in determining the cost of advertising rates for broadcast and print media. These include the following databases and trade publications:
Media advertising rates and contact information for thousands of U.S. and international media outlets.
Modules included for consumer magazines, newspaper, radio, TV & cable advertising outlets, and the digital website equivalents of each of those outlets.
Information on the advertising industry including the ad spend of various corporate advertisers, contact info and specialities for advertising agencies.
These provide rough guidelines for determining ad rates for academic purposes only – what you’d actually pay is based on many other factors.