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How to Find Advertising Rates: Home

This guide offers information on finding advertising rates for television and radio.

Finding Ad Rates

The Library provides print and electronic access to several key sources in determining the cost of advertising rates for broadcast and print media, including SRDS Media Solutions and trade publications like Broadcasting & Cable (via EBSCO). These are rough guidelines for determining ad rates for regional and national markets for academic purposes only – what you’d actually pay is based on many other factors.

Using SRDS

Reference & Instruction Librarian

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Rebecca Paulraj
Andersen Library
Rm. 2105B