The Library provides print and electronic access to several key sources in determining the cost of advertising rates for broadcast and print media. These include the following databases and trade publications:
Media advertising rates and contact information for thousands of U.S. and international media outlets.
Modules included for consumer magazines, newspaper, radio, TV & cable advertising outlets, and the digital website equivalents of each of those outlets.
These provide rough guidelines for determining ad rates for regional and national markets for academic purposes only – what you’d actually pay is based on many other factors.