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How to Find Advertising Rates

This guide offers information on finding advertising rates for magazines, newspapers, television, and radio.

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About This Guide

This guide offers information on finding advertising rates for magazines, newspapers, television, and radio. Please don't hesitate to reach out to your librarian if you have any questions!

This guide includes the following pages:

  • How to Use SRDS
    This page provides step-by-step instructions on how to find and calculate advertising rates for magazines, newspapers, television and radio in SRDS. 
    • Magazine
      This page provides step-by-step instructions on how to find magazine ad rates. 
    • Newspaper
      This page provides step-by-step instructions on how to find newspaper ad rates. 
    • Television
      This page provides step-by-step instructions on how to estimate and calculate television ad rates.
    • Radio
      This page provides step-by-step instructions on how to estimate and calculate radio ad rates.

Find Ad Rates

The Library provides print and electronic access to several key sources in determining the cost of advertising rates for broadcast and print media. These include the following databases and trade publications:

These provide rough guidelines for determining ad rates for academic purposes only – what you’d actually pay is based on many other factors.