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Communication 417/617: Communication and Nonprofit Organizations

An online course guide for use with COMM417/617

Individual Company Profiles

Public or Private?

The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. See this video:


  • Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. See this video: 

  • Public companies should share much more information right away because of required disclosure to the government and shareholders. See this video: