Research, Citation, & Class Guides: Communication 417/617: Communication and Nonprofit Organizations: For Profit Company Info

Individual Company Profiles

PrivCo
Financial information for US-based private companies earning at least $1 million in annual revenue or have at least $1 million in venture capital backing.
Note: You must create an account using your UWW email address, and this is how you will log in after NET ID authentication.
Each individual account has privileges for:
150 unique private company profile views per month
150 unique private company profiles exported via Excel per month
150 unique private company profile PDF downloads per month
plus "Saved Searched", "Company Watchlists", and all PrivCo individual account features.

If you need the 150 limit increased, please contact the Business Librarian so we can make the request to PrivCo. This is done on a case-by-case basis and must be for academic research purposes only.
Proquest One Business: Company Reports
Company profiles, financials, and analysis from sources such as Mergent, Plunkett, Hoover’s, and more.
Partial funding provided by UW System Shared Electronic Collection as part of ProQuest One Business resource.
Reference Solutions
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Directions: Use the ReferenceUSA > Businesses module. It contains profiles of more than 20 million public and private businesses, both large and small.
Use the Quick Search to search for a specific company name. Add a state if needed to limit results. If your list has many results, look for the Corporate Tree icon and look for the parent company.
Westlaw Campus Research
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Use "Company Investigator" to look for company profiles and investigations. Use "EDGAR filings and disclosures" to search for SEC filings.
Partial funding provided by UW System Shared Electronic Collection.

Public or Private?

The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. See this video:

Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. See this video:

Public companies should share much more information right away because of required disclosure to the government and shareholders. See this video: