Research, Citation, & Class Guides: Communication 417/617: Communication and Nonprofit Organizations: Industries

Industry Resources

Business Source Complete
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Use the Advanced Search screen to limit to Industry Overview under Document Type.
It can also be searched using Enhanced Interface Searching.
Funding provided by the College of Business & Economics.
IBISWorld
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Detailed industry market reports for 700+ areas of the U.S. economy. Each report contains statistics on the previous 5 years, future 5 years’ projections, analysts’ commentary, and risk ratings. Includes some state-level and global industry reports.
Statista
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Search for the industry, your company name for its role in the industry, or some consumer info.
Also check their Digital Market Outlook for digital-focused industries -- e.g. online gaming, music, videos, social media.

Industry Market Share

IBISWorld
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When viewing a report, click the Major Companies tab to find market share information.
Statista
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Statista has market share information for some industries.
Gale Directory Library
Access to the Gale Directory of Publications and Broadcast Media and the Market Share Reporter.

US Census Bureau Economic Statistics
Get access to the Economic Census (released every 5 years), as well as economic indicators and data by sector.

SIC/NAICS Codes

Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:

NAICS Codes
The North American Industrial Classification System -- the most updated system in the US to classify companies into different categories based on their product or service.
SIC structure
The Standard Industrial Codes structure. Technically, NAICS has replaced SIC, but SIC are sometimes still used too.
ISIC Codes
The PDF document from the United Nations, outlining the International Standard Industrial Classification of All Economic Activities (ISIC codes).
NAICS/SIC Correspondence Tables
Concordance of NAICS publication structure and comparable SIC indexes