Research, Citation, & Class Guides: Communication 417/617: Communication and Nonprofit Organizations: Advertising

Advertising Resources

We don't often think about nonprofit organizations needing to advertise, but they do. The resources on the right include data and statistics about advertising methods, as well as ads themselves. See how your nonprofit organization has engaged in marketing!

Ad Age & Ad Age DataCenter
The leading global source of news and conversation for marketing and media. View the DataCenter for industry statistical info and surveys.
Ad Age DataCenter (available by clicking on the DataCenter link in the header at the top of the page) provides financial and performance information as well as employment data, Industry Annuals, Fact Packs, and Timelines.
Winmo
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Information on the advertising industry including the ad spend of various corporate advertisers, contact info and specialities for advertising agencies.
SRDS Media Solutions
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Media advertising rates and contact information for thousands of U.S. and international media outlets.
Modules included for consumer magazines, newspaper, radio, TV & cable advertising outlets, and the digital website equivalents of each of those outlets.