Consumer survey data that brings a brand's target audience to life with vivid and complete profiles, including demographics, lifestyles, attitudes, brand preferences, and media use. Note: This resource is limited to 25 users at a time.
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Use the following screenshots and steps to set up a Crosstab, using the Composer function:
1. Go to the Analyze Menu, and select Crosstab:
2. Here is an overview of how the Composer page works:
3. Repeat the steps for the other criteria about the brand, behavior, or media habit you are studying. For example when studying the spending characteristics of people who shop for three specific clothing brands- in the last three months, browse through the questions to find the three brands:
In this screenshot:
4.I will click, drag, and drop the answers into the Column space (3).
5.On the far right side, you should see the criteria selected so far in these screenshots -- three brand questions in Columns, and the two spending criteria in Rows:
FAQ: Should specific criteria be limited to specific Rows or Columns? A: No, however consistency is recommended. For example all brands can be grouped together in the rows while demographic information could be grouped in the columns. This ensures easier interpretation of the results across the rows or down the columns.
6.Click on the Run Report button at the bottom of the above section.
7.You should see a Crosstab page like this:
A few things to notice:
Here's an example not from this Kohl's question, but from another Crosstab. Notice how there is no real title besides the title of the dataset used, so you must include several descriptors in [square brackets] that describe the data you retrieved: