Online business library database of millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. See Vendor's guide for useful information.
Detailed information on US businesses, consumer lifestyles, and demographics.
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Modules included for consumer magazines, newspaper, radio, TV & cable advertising outlets, and the digital website equivalents of each of those outlets.
by Arvind Narayanan & Sayashi Kapoor
Jose M. Alvarez-Monzoncillo, (editor)
by John Grant
by Raj Venkatesan & Jim Lecinski