Research, Citation, & Class Guides: Marketing 211: Principles of Marketing: Industry Information

Industry Resources

Business Source Complete
Use the Advanced Search screen to limit to Industry Overview under Document Type.
It can also be searched using Enhanced Interface Searching.
IBISWorld
Detailed industry market reports for 700+ areas of the U.S. economy. Each report contains statistics on the previous 5 years, future 5 years’ projections, analysts’ commentary, and risk ratings. Includes some state-level and global industry reports.
Statista
Search for the industry, your company name for its role in the industry, or some consumer info.
Also check their Digital Market Outlook for digital-focused industries -- e.g. online gaming, music, videos, social media.

Industry Market Share

IBISWorld
When viewing a report, click the Major Companies tab to find market share information.
Statista
Statista has market share information for some industries.
Gale Directory Library
Includes access to the Gale Directory of Publications and Broadcast Media and the Market Share Reporter.

US Census Bureau Economic Statistics
Get access to the Economic Census (released every 5 years), as well as economic indicators and data by sector.

SIC/NAICS Codes

Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:

NAICS Codes
The North American Industrial Classification System -- the most updated system in the US to classify companies into different categories based on their product or service.
SIC structure
The Standard Industrial Codes structure. Technically, NAICS has replaced SIC, but SIC are sometimes still used too.
ISIC Codes
The PDF document from the United Nations, outlining the International Standard Industrial Classification of All Economic Activities (ISIC codes).
NAICS/SIC Correspondence Tables
Concordance of NAICS publication structure and comparable SIC indexes

Trade Associations

The purpose of trade associations is to represent and promote the interests of its members. The organizations produce reports that examine the industry and its key players (often its own members) and also provide statistics.

IBISWorld highlights relevant national trade associations according to industry. Watch the following video to learn more:

Marketing 211: Principles of Marketing

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Industry Resources

Industry Market Share

SIC/NAICS Codes

Trade Associations