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Marketing 211: Principles of Marketing

This page provides resources and tutorials related to researching companies.

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Individual Company Profiles

Public or Private?

The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. Watch the following video:

 

Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. Watch the following video:

 

Public company information is readily available since they are required to share their information with the government and their shareholders. Watch the following video: