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Use the databases or websites linked below to find information about social media users, including their media habits and preferences.
Statistics and other quantitative data on media, business, finance, politics, and a variety of other areas of interest.
Consumer survey data that brings a brand's target audience to life with vivid and complete profiles, including demographics, lifestyles, attitudes, brand preferences, and media use. Note: This resource is limited to 25 users at a time.
Note that data in this subscription is 2-3 years old. Please click Log Out (under the University of WI-Whitewater in the top right corner) when you are done. See http://libguides.uww.edu/simmons for assistance with searching.
Public opinion poll questions and answers on social issues, politics, pop culture, international affairs, science, the environment, and much more. Results from 1935 to the present from academic, commercial and media survey organizations.