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Databases with Consumer Information
Statista offers data on over 80,000 topics from over 18,000 sources. Categorized into 21 market sectors, it provides users with direct access to quantitative data on media, business, finance, politics, and a variety of other areas of interest.
Simmons Insights brings a brand's target consumers to life with vivid and complete profiles, including demographics, lifestyles, attitudes, brand preferences, and media use. All data is drawn from the National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS) nationwide surveys. Note that data in this subscription is 2-3 years old. See http://libguides.uww.edu/simmons
for assistance with searching.
Notes: Limit 10 users at a time.
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Pew Research Center
An independent think tank and research/polling service, Pew Research Center often has surveys about general social media use and trends in America.