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Marketing 311: Principles of Marketing: Industry Information
Detailed industry market reports for 700+ areas of the U.S. economy. Each report contains statistics on the previous 5 years, future 5 years’ projections, analysts’ commentary, and risk ratings. Includes some state-level and global industry reports.
Search for the industry, your company name for its role in the industry, or some consumer info.
Also check their Digital Market Outlook for digital-focused industries -- e.g. online gaming, music, videos, social media.
Get access to the Economic Census (released every 5 years), as well as economic indicators and data by sector.
Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:
Crosswalk from one version of NAICS to another, or from NAICS to International SIC.
The purpose of trade associations is to represent and promote the interests of its members. The organizations produce reports that examine the industry and its key players (often its own members) and also provide statistics.
IBISWorld is our best database that highlights relevant national trade associations. You can also find many trade associations via Google. Watch this video segment (2:53-4:26) to learn more: