Find out how to calculate regional and national television advertising rates by using the sources on this page!
Photo by Joakim Wahlander
For television ad rates, take the SQAD cost-per-point (in US$) for market and multiply it by the Nielsen rating for the program that airs at the same time. That will equal the cost of the ad.
To find the SQAD cost-per-point:
To find the Nielsen rating for the show during which the ad will air:
Look for Advertising Age’s annual fall prime-time pricing survey. This give the full price of a 30-second spot.
What if you don’t want a 30-second spot? Multiply the cost of the ad by .50 for a 10-second spot, .60 to .80 for a 15-second spot or 2.0 for a 60-second spot.