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Research@UWW

Individual Company Profiles

Industry Market Share

Database Tutorials

Finding Industry Research using IBIS World:

Company Profiles in Reference Solutions: 

Company Profiles in Business Source Complete: 

Company Lists in Reference Solutions: 

Public or Private?

The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. Watch the following video:

 

Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. Watch the following video:

 

Public company information is readily available since they are required to share their information with the government and their shareholders. Watch the following video: 

SIC/NAICS Codes

Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry:

Researching Companies Using Privco

UW-Whitewater libraries' guide to researching companies using privco

Researching Companies using PrivCo

Use the small black arrows on the left and right to navigate between the slides.