Preparation on the part of the job seeker plays a huge role in landing the ideal internship or job. Doing research in the beginning stages of the job search will aid in choosing the right jobs to apply for, preparing for the interview and accepting/declining an offer from a potential employer. Learning about employers has the following benefits:
Knowing about the company shows your interest in and enthusiasm for the position enthusiasm. It also helps you make a good first impression and shows that you are well prepared.
Having background information about the company allows you to highlight all the ways that your skills match the company's needs.
During the interview, you will be able to indicate that you know something about the organization. You will be preapred to give a genuine answer when asked why you would like the job and why you would be a good fit. Researching the company also helps you formulate intelligent and appropriate questions to ask in the interview.
Preliminary research can help you narrow choices of what jobs to apply for. Knowing about different companies also helps you decide whether or not to accept a position.