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MKT 350: Integrated Marketing Communications: Industry Overview

An online guide to assist Karen Whalen's class.

Industry Description

Industry overviews, macroeconomic factors, statistics, and more can be found in these sources.

Search for terms like book stores, college stores, branded merchandise...

News & Trade Articles

Articles give you independent, research-backed insights into the issues facing the UWW bookstore.

Limit to Trade Journals, Newspapers, or Magazines to read shorter, more digestible articles about your cause. 

Limit to Scholarly for more in-depth research.



College of Business & Economics Librarian

Naomi Schemm's picture
Naomi Schemm
Andersen Library, room 2105A
Online office hours, JOIN MY WEBEX LINK ABOVE:
Mondays, 1:00-2:30 / Tuesdays, 9:30-11:00