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This guide contains resources for entrepreneurs and students in entrepreneurship classes. Please contact me if I can be of further assistance.
In the Advertising area, you need to think about how you are going to reach your target consumers. What advertising methods are most likely to catch their eye? What similar or related products might they use? Another way to start is to look at your competitors and see how they advertise.
What do your competitors spend on advertising, both in total $ and %? How are their spending patterns changing over the last several quarters and years? What ad agencies do they use? Which agencies specialize in a particular campaign type? Use Advertising Redbooks to find all of that information and more. View the video to learn more.
What will it cost to run an ad in a particular media outlet (print, radio, TV, web), at a particular time, in a particular market area or metro? Use SRDS to find out. View the video below to learn how.
This collection from Duke University "provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s."