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Digital Marketing: Company & Industry Info

An online research guide for use with Digital and Internet Marketing classes

Individual Company Profiles

Industry Resources

Industry Market Share

Public or Private?

The first step in company research is to determine the legal status of the company. This will determine the amount of information that is available as well as the sources to use. Nexis Uni is a good resource for determining legal status. 

→ You can find much more right away for public companies because of required disclosure to the government and shareholders.
Private companies enjoy the right to not give any details, specifically any financial data.


Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry: