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Competitive Intelligence Resources
Provides analysis of Twitter account followers and the users an account follows
**Create an account for free to be able to view most of the data.**
Provides competitive intelligence primarily related to PPC including example ads and landing pages. Data on organic keywords are also available. Data are provided for both Google and Bing.
**Create an account for free to be able to get 10 free requests. Once you request your company's page, save it as a PDF so you don't have to keep re-requesting it.**
Provides competitive intelligence related to SEO, PPC, and keywords for your company and main competitors. Desktop vs. mobile breakdown is coming soon.
SEO Site Checkup
Allows you to analyze one web page at a time for SEO issues and potential fixes.
**Register for free to view a report on more than one site per day.**
Enter a URL and analyze it for SEO issues and potential fixes in different categories.
**Register for free version for up to 5 insights in each category.**
Provides insights related to websites and mobile apps. Comparison on traffic sources, search, social, and display
Provides real-time data and sentiment analysis across multiple social media platforms. The tool is particularly useful for social monitoring of topics and for identifying key influencers.
Statista - Digital Advertising
Find data related to digital advertising. Includes infographics, graphs, and raw data.
The WayBack Machine
Allows you to review websites over time and draw insights from how competitor sites evolved.
SEO and keyword focused tools
No registration required. Try several of their tool samples for free on this page.
Digital Marketing Toolbox
A reasonably well-cataloged list of 1400+ digital marketing tools, educational resources such as podcasts and tutorials, and expertise; arranged in useful categories.
**Some tools are free and some are subscription only.**
User statistics for Youtube, Twitch, Instagram, and Twitter.
Monitor high-performing, buzzworthy content on your platform or a competitor's.
**Seems only 2 or 3 searches allowed for free per month -- try different browsers or different computers, and save the report once you generate it. **
Do a real-time live search for mentions, users, or trends across 10 social media platforms.