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Digital Marketing: Media & Ads
An online research guide for use with Digital and Internet Marketing classes
Search by brand name or company name. Tells you the relationships between companies as well as basic company information such as web page address, SIC codes used, sales figures, year founded, etc. Check out the Media Spend tab for ad totals divided by type of media, and Creative and Social Media tabs for recent examples of ads.
The SRDS database of media rates and information is the largest and most comprehensive in the world—cataloging more than 100,000 U.S. and international media properties delivering accurate, up-to-date media information -including detailed ad rates, dates and contact data for Direct Marketing, Business Publication, Consumer Magazine, Newspaper Advertising, Radio and TV and Cable Advertising.
Basic information relevant for advertising, such as circulation figures, types of accepted advertising and rates (if available), as well as contact information for individuals at the companies. Search by city, media outlet name, or keyword.
** Make sure you enter your search terms in the "Gale Directory of Publications and Broadcast Media" search box, NOT the box at the top of the page.