Consumer survey data that brings a brand's target audience to life with vivid and complete profiles, including demographics, lifestyles, attitudes, brand preferences, and media use. Note: This resource is limited to 25 users at a time.
Note that data in this subscription is 2-3 years old. Please click Log Out (under the University of WI-Whitewater in the top right corner) when you are done. See http://libguides.uww.edu/simmons for assistance with searching.
Access to electronic reference titles such as the popular New Strategist publications (American Generations, Who's Buying series, and more), as well as other social science and world publications.
The Census Bureau's data access point, including current data (back to 2010) from the decennial census, the American Community Survey, the Economic Census, and more.
Restricted to 4 users at a time
Polling the Nations is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries from 1986 to the present. Search by topic, question, date, geography, organization conducting survey and category of respondents (gender, ethnic groups, etc.).
"The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life."
The only national cross-industry measure of customer satisfaction in the United States. The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.
Public opinion poll questions and answers on social issues, politics, pop culture, international affairs, science, the environment, and much more. Results from 1935 to the present from academic, commercial and media survey organizations.
Effective May 2020, pre-existing credentials for personal login will not provide access to new Roper iPoll platform. A new account will be required.
Provides access to all of Edison's publicly available research including Edison Research's the Infinite Dial® research series which is a survey of digital media consumer behavior since 1998. The formats include digital audio, social media, podcasting, smart speakers, and other media-related technologies.
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