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Marketing & Advertising: Company/Industry Info

This guide is a starting point for Marketing and Advertising resources.

Individual Company Profiles

Industry Resources

Industry Market Share

Database Tutorials

Finding Industry Research using IBIS World:

 

ReferenceUSA: 

 

Nexis Uni: 

 

Business Source Complete company profiles: 

 

Public or Private?

The first step in company research is to determine the legal status of the company. This will determine the amount of information that is available as well as the sources to use. Nexis Uni is a good resource for determining legal status. 

→ You can find much more right away for public companies because of required disclosure to the government and shareholders.
Private companies enjoy the right to not give any details, specifically any financial data.

SIC/NAICS Codes

Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use the links below to identify your code, and thus help identify who else is in your industry: