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Marketing & Advertising: Advertising Resources
This guide is a starting point for Marketing and Advertising resources.
Look up a brand or a company. The profiles for every page contain:
1) company advertising executives
2) ad agencies used by the brand/company
3) ad spend in different media categories
4) (sometimes) examples of TV ads or social media, and the niche audience reached by them
Find the cost required to advertise in various media outlets. Our subscription includes modules for consumer magazines & newspapers, TV & cable, radio, and the digital website equivalents of each of those outlets.
Ad Age is the leading trade publication for advertising. Search in their large archives to find articles and case studies on particularly successful or noteworthy advertising campaigns, usually from larger brands.
Register here: https://www.cafelibraries.org/polaris/patronaccount/selfregister.aspx?ctx=27.1033.0.0.3 for a DIGITAL-ONLY library card. Then access by using the link above, signing in with your Cafe library card number, NOT your UWW number. You may need to use an Incognito or Private window to login.
You do NOT have to be a resident of Whitewater to get this. Good for 60 days, access any of the digital resources available through cafelibraries.org.
This collection from Duke University "provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s."
Find what it costs to advertise in a particular media outlet.
Find how much a given company spent on media advertising in the last few quarters or years.