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Marketing & Advertising: Consumer/Market Data
This guide is a starting point for Marketing and Advertising resources.
Statista offers data on over 80,000 topics from over 18,000 sources. Categorized into 21 market sectors, it provides users with direct access to quantitative data on media, business, finance, politics, and a variety of other areas of interest.
Data.Census.Gov is the Census Bureau's data access point. Starting in July, 2019 data.census.gov will be the primary way to access Census Bureau data, including upcoming releases. After July 1, 2019, all new data (previously released on American FactFinder) will be released on this new data platform.
It provides tools to look up, view, and deliver data, reports, tables, maps, and fact sheets on United States population, economy, and industry statistics. Large and small scale geographies, eg., states, counties, places, census tracts, and blocks can be searched.
Census maps (county, city, ZIP code, or neighborhood level) are overlaid with data on all types of businesses. Can be searched for one specific industry/company or for all industries in a regional area.
Simmons Insights brings a brand's target consumers to life with vivid and complete profiles, including demographics, lifestyles, attitudes, brand preferences, and media use. All data is drawn from the National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS) nationwide surveys. Note that data in this subscription is 2-3 years old. See http://libguides.uww.edu/simmons for assistance with searching. Notes: Limit 10 users at a time.
Please Logout by going to upper right corner under University of Wisconsin-Whitewater dropdown.
Data Axle Reference Solutions offers searchable database modules containing detailed information on more than 20 million businesses, 222 million consumers, new U.S. businesses, and new U.S. homeowners and movers.
Gale Virtual Reference Library delivers reference resources in a database format. Subject areas include Business, History, Literature, Medicine, and Multicultural Studies, Social Science, Science, and Technology.
Restricted to 4 users at a time Polling the Nations is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries from 1986 to the present. Search by topic, question, date, geography, organization conducting survey and category of respondents (gender, ethnic groups, etc.).
The only national cross-industry measure of customer satisfaction in the United States. The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.
Provided by the Roper Center for Public Opinion Research at Cornell University, Roper iPoll is the largest collection of public opinion poll data with results from 1935 to the present. Roper iPoll contains nearly 800,000 questions and over 23,000 datasets from both U.S. and international polling firms. Surveys cover any number of topics including, social issues, politics, pop culture, international affairs, science, the environment, and much more. When available, results charts, demographic crosstabs and full datasets are provided for immediate download.
Effective May 2020, pre-existing credentials for personal login will not provide access to new Roper iPoll platform. A new account will be required.
The library has many books, in print and online, that discuss consumers' attitudes, habits, and demographics. Below are just a few for various world regions. Search Research@UWW to find more resources. Search for "Plunkett's," making sure the dropdowns below the search box say that contain my query words and in the title. This will retrieve books on retail, tourism, social media industries and more.