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Marketing & Advertising: Consumer/Market Data

This guide is a starting point for Marketing and Advertising resources.

Demographics Resources

Surveys and Opinion Polls

Database Tutorials



American FactFinder (Census data):



Simmons has its own help guide with several tutorials -- visit‚Äč for tutorials and help. 

Books about Consumers

The library has many books, in print and online, that discuss consumers' attitudes, habits, and demographics. Below are just a few for various world regions. Search Research@UWW to find more resources. Search for "Plunkett's," making sure the dropdowns below the search box say that contain my query words and in the title. This will retrieve books on retail, tourism, social media industries and more.

Market Research

The following marketing research firms often have some free information/reports on their websites.