To give a bias or one-sided tendency or direction to; to incline to one side; to influence, affect (often unduly or unfairly). - (Oxford English Dictionary)
Something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest. - (Merriam-Webster Dictionary)
The tendency to process information by looking for, or interpreting, information that is consistent with one’s existing beliefs. - (Encyclopaedia Britannica)
false stories that appear to be news, spread on the internet or using other media, usually created to influence political views or as a joke. - (Cambridge Dictionary)