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Marketing 311: Principles of Marketing: Demographics
Simmons Insights brings a brand's target consumers to life with vivid and complete profiles, including demographics, lifestyles, attitudes, brand preferences, and media use. All data is drawn from the National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS) nationwide surveys. Note that data in this subscription is 2-3 years old. See http://libguides.uww.edu/simmons for assistance with searching. Notes: Limit 10 users at a time.
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Statista offers data on over 80,000 topics from over 18,000 sources. Categorized into 21 market sectors, it provides users with direct access to quantitative data on media, business, finance, politics, and a variety of other areas of interest.
Restricted to 4 users at a time Polling the Nations is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries from 1986 to the present. Search by topic, question, date, geography, organization conducting survey and category of respondents (gender, ethnic groups, etc.).
The only national cross-industry measure of customer satisfaction in the United States. The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.
Provided by the Roper Center for Public Opinion Research at Cornell University, Roper iPoll is the largest collection of public opinion poll data with results from 1935 to the present. Roper iPoll contains nearly 800,000 questions and over 23,000 datasets from both U.S. and international polling firms. Surveys cover any number of topics including, social issues, politics, pop culture, international affairs, science, the environment, and much more. When available, results charts, demographic crosstabs and full datasets are provided for immediate download.
Effective May 2020, pre-existing credentials for personal login will not provide access to new Roper iPoll platform. A new account will be required.