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Marketing 311: Principles of Marketing: Company Information
Directions: Use the ReferenceUSA > Businesses module. It contains profiles of more than 20 million public and private businesses, both large and small.
Use the Quick Search to search for a specific company name. Add a state if needed to limit results. If your list has many results, look for the Corporate Tree icon and look for the parent company.
Use "Company Investigator" to look for company profiles and investigations. Use "EDGAR filings and disclosures" to search for SEC filings.
Partial funding provided by UW System Shared Electronic Collection.
Public or Private?
The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. See this video:
Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. See this video:
Public companies should share much more information right away because of required disclosure to the government and shareholders. See this video:
