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Marketing 311: Principles of Marketing: Company Information

An online course guide for use with Marketing 311

Individual Company Profiles

Public or Private?

The first step in company research is to determine the legal status of the company -- private, public, subsidiary, branch, or parent. See this video:


  • Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research. See this video: 

  • Public companies should share much more information right away because of required disclosure to the government and shareholders. See this video: