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Marketing 311: Principles of Marketing: Company Information
Directions: Use the ReferenceUSA > Businesses module. It contains profiles of more than 20 million public and private businesses, both large and small.
Use the Quick Search to search for a specific company name. Add a state if needed to limit results. If your list has many results, look for the Corporate Tree icon and look for the parent company.
Directions: Go to the Menu at the top, then Company Dossier to search for one specific company profile.
Nexis Uni contains company information from Hoover's and Standard & Poor's, as well as legal cases and news publications.
Partial funding provided by UW System Shared Electronic Collection.
Hoover's Company Profiles provides information about companies, industries, and the people who lead them. It covers more than 40,000 companies and delivers in depth industry analyses, information on a company's location, summary financials, top competitors, top officers, and more.
Public or Private?
The first step in company research is to determine the legal status of the company. This will determine the amount of information that is available as well as the sources to use. Nexis Uniis a good resource for determining legal status.
→ You can find much more right away for public companies because of required disclosure to the government and shareholders.
→ Private companies enjoy the right to not give any details, specifically any financial data.