Research, Citation, & Class Guides: Marketing 311: Principles of Marketing: Company Information

Individual Company Profiles

Reference Solutions
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Directions: Use the ReferenceUSA > Businesses module. It contains profiles of more than 20 million public and private businesses, both large and small.
Use the Quick Search to search for a specific company name. Add a state if needed to limit results. If your list has many results, look for the Corporate Tree icon and look for the parent company.
Proquest One Business: Company Reports
Company profiles, financials, and analysis from sources such as Mergent, Plunkett, Hoover’s, and more.

Partial funding provided by UW System Shared Electronic Collection as part of ProQuest One Business resource.

The first step in company research is to determine the legal status of the company. See this video:

Private companies enjoy the right to not share any details about their company, specifically any financial data. They are harder to research.
Public companies should share much more information right away because of required disclosure to the government and shareholders. See this video: