This is where scholarly research is needed. What do other communications experts say about this news outlet?
Google will have some, but also check in the more scholarly sources linked below.
Search for your news outlet's name, plus words like:
--legacy
--reputation
--history
--development
--scandal
--prizes (Pulitzer prizes, etc.) -- Google for Number of Pulitzer prizes won by _____ to see the total list of prizes, but then search for analysis of the winning pieces in communications journals
--award-winning
--authors
--profile
Or other words.
Start with just a basic Articles search from Research@UWW. That will include most, but not all, of the individual databases below.
However, if that is retrieving too many irrelevant results, try one of the databases below.
Full-text access to articles from over 7,000 journals (including nearly 6,000 peer-reviewed journals), magazines, and reference sources.
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