Skip to Main Content
site header image

Communication 131: Media Outlet project

To study your news outlet's current content, you can largely study the news outlet itself. 

If there is a paper/print version of your news outlet, review that. 

Go to your local public library or the UW-W campus library (during our open hours) to see what the paper version looks like. Look at the overall layout, look and feel of the print edition, as well as reading some of the actual content.

Review your news source's webpage to read/listen to/watch some of their stories. 

Look at the overall layout, look and feel of the page, as well as reading some of the actual content. 

However, on many of your news sources, you will hit a paywall -- a page asking you to subscribe or contribute to read more. For example, like these: 

screenshot from New York Times: Take advantage of our academic rate -- subscribe to the Times              screenshot from the Janesville Gazette: Support local journalism - contribute

(If by chance it does not have a subscription paywall, that should tell you something about its funding -- question 2 on your assignment sheet!)

 

If you hit a paywall electronically, access your news source through the library's subscriptions instead. Watch this video to learn how:

Here's the direct link to search our library for your specific newspaper/magazine


Political bias? 

DO NOT use the opinion articles for these. Make sure it is tagged or otherwise identified as a News article. 

The comparison websites below will help give you some sense of how other media-comparison sites have ranked your news outlet. But recognize that most of these comparison sites are more or less crowd-sourced, dependent on other people's rankings, and you can have a reason to rank them differently if you have evidence otherwise. 

** HOWEVER: Use the rankings with caution and read the small print -- often the rankings here are ranking only their online/web content, not the relevant print or broadcast content. They are not always the same content! **