Even though you are not submitting to the Collegiate Marketing Competition, read everything at the ECHO Challenge page, especially the Client Brief / Official Rules. That will provide you with some goals, deliverables, target audience, Boxed's product details, etc.
Industry research into Boxed and its competitors -- see below on this page
Demographic research into Boxed's ideal customer profile, and the geographic market on which you choose to focus -- see second tab
Advertising rate data to develop your budget -- see third tab
Boxed's industry and most direct competitors are warehouse clubs and supercenters. (e.g. Costco, Sam's Club.) You might also search for industry issues affecting subscription or mail-order services -- Boxed is not a subscription service, so these are not direct competitors, but some of the issues such as shipping and supply chains might be similar.
Use the databases below to search for industry overviews.
This link opens in a new window This link opens in a new windowView articles in the databases below. Use the filters on the left-hand side of your results screen to limit to Trade Journals.
This link opens in a new windowSearch Business Source Complete and Business Premium Collection (formerly ABI/Inform) for articles:
Use the databases below to search many news sources simultaneously.
