Research, Citation, & Class Guides: MKT 350: Integrated Marketing Communications: Industry Overview

Industry Description

Search for terms like book stores, college stores, branded merchandise...

IBISWorld
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IBISWorld provides a comprehensive collection of Industry Market Research and Industry Risk Ratings and offers valuable insight into America's 700+ industries. It also includes state-level or Global reports, so be sure you are aware which one you are looking at.
Statista
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Statistics and other quantitative data on media, business, finance, politics, and a variety of other areas of interest.

Limit to Trade Journals, Newspapers, or Magazines to read shorter, more digestible articles about your cause.

Limit to Scholarly for more in-depth research.

Business Source Complete
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Business Source Complete offers peer-reviewed sources, business related journals, and full-text coverage (plus indexing and abstracts) for important scholarly business journals, dating back as far as 1886.
It can also be searched using Enhanced Interface Searching.
Funding provided by the College of Business & Economics.

Newspaper Source Plus
Selected full text for over 1,520 regional U.S. newspapers, international newspapers, newswires, and television and radio news transcripts.
Access provided by Wisconsin DPI via Badgerlink.

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Subjects: Communication & Journalism, Health Communication