How to Use Mediamark Reporter  

Mediamark Reporter provides access to detailed and specific information about consumers and their buying habits. The resource, produced by Mediamark Research & Intelligence (MRI), a leading market research firm, compiles national survey data of over 25,000 respondents (age 18 and older) to allow users to gain insight into the demographics and media consumption habits of purchasers of more than 6,000 brands across 550 product and service categories. The Library's subscription includes reports from 2001 to the present.

NOTE: This resource is restricted to academic use only.

Unlike other library resources, you do not have to go through the Library's website to utilize Mediamark Reporter. However, users must register for a free account using their UW-W e-mail address at http://www.mriplus.com in order to access the resource. Once you have created an account and logged in, the link to Mediamark Reporter is in the top navigation bar on the right. For future visits, you can go directly to MRI's website.

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