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Marketing 772: Internet Marketing   Tags: business, course_guides, internet, marketing  

An online guide for use with Marketing 772
Last Updated: May 7, 2011 URL: http://libguides.uww.edu/marketing772 Print Guide RSS UpdatesShareThis

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What is This?

This list of resources has been compiled for Internet Marketing - these are not the only resources which can be used for completing the project, but more as a starting point for your research.

 

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Also, if you encounter problems accessing library resources, such as the e-reserves, please take a look at our Troubleshooting guide for insight into known issues.

 

General Sources

HAL CAT (Library Catalog)
Find books, videos, journals, pamphlets and government publications on your topic.

Articles in Journals, Magazines and Newspapers
Business databases aren't the only ones that can have good demographics and psychographics.

Journal Holdings: Electronic & Print UWW access only
Want to find out whether we subscribe to a particular journal, magazine or newspaper in the Library or online? The Library has access to thousands of titles and you will find them all here!

Citation Linker
If you already have an article citation, Citation Linker will allow you to type in the citation and link to a menu of options for finding the full text of the article.

SuperSearch UWW access only
Can't decide which article database to use? Select the "Custom Search" within SuperSearch -- then choose a category to search. You'll be searching across up to eight databases at once!

Citing References: APA Style
Don't forget to cite your sources using APA style.

Reference Librarian

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Kyle Naff
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Andersen Library 2105A
262.472.5519
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AIM - uwwbizlibraryguy
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