What is This?
This list of resources has been compiled for Integrated Marketing Communications - these are not the only resources which can be used for completing the project, but more as a starting point for your research.
Need help?
Contact the Reference Desk!
Phone: 262.472.1032
E-mail: Ask a Librarian
Chat: Ask a Librarian
Reference Desk Hours
Spring 2013
Monday-Thursday
9 AM - 10 PM
Friday
9 AM - 5 PM
Saturday
1 PM - 5 PM
Sunday
1 PM - 5 PM & 6 PM - 10 PM
General Sources
HALCat (Library Catalog)
Find books, videos, journals, pamphlets and government publications on your topic.
Articles & Databases: A-Z
The library subscribes to over two hundred and twenty licensed resources for you to use. Access them through the Alphabetical List of Databases. And remember, business databases aren't the only ones that could provide useful information.
Journal Holdings List 
Want to find out whether we subscribe to a particular journal, magazine or newspaper in the Library or online? The Library has access to thousands of titles and you will find them all through the Journal Holdings List.
Citation Linker
If you already have an article citation, Citation Linker will allow you to type in the citation and link to a menu of options for finding the full text of the article.
SuperSearch
Can't decide which article database to use? Select the "Custom Search" within SuperSearch -- then choose a category to search. You'll be searching across up to eight databases at once!
Citing References: APA Style or Citing References: MLA Style
Don't forget to cite your sources using either APA or MLA style.
Reference Librarian |
 Kyle Naff    Subjects: Accounting, Business Education, Business Law, Economics, Finance, IT, Management, Marketing |
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