What is This?
This list of resources has been compiled for Integrated Marketing Communications - these are not the only resources which can be used, but are starting points for your research.
This tool is designed for quick and efficient cross-database/catalog searching and discovery of library resources.
HALCat (Library Catalog)
Find books, videos, journals, pamphlets and government publications on your topic.
Articles & Databases: A-Z
The library subscribes to over two hundred and twenty licensed resources for you to use. Access them through the Alphabetical List of Databases. And remember, business databases aren't the only ones that could provide useful information.
Journal Holdings List
Want to find out whether we subscribe to a particular journal, magazine or newspaper in the Library or online? The Library has access to thousands of titles and you will find them all through the Journal Holdings List.
If you already have an article citation, Citation Linker will allow you to type in the citation and link to a menu of options for finding the full text of the article.
= Access restricted to UW-Whitewater students, faculty, and staff.