What is This?
This list of resources has been compiled for Foundations of Advertising - these are not the only resources which can be used, but are starting points for your research.
Search for Books, Media & More @ UWW
Research@UWW - Find "everything" (articles, books, & more)
This discovery tool searches multiple resources simultaneously (articles from many disciplines, books, ebooks, videos, digital resources, government documents, etc.), or you can change from searching "everything" to articles only or the local catalog only, i.e., UWW's books, media, government documents, and more.
Articles & Databases by Title
Find articles relating to your research topic from the Library's article databases.
Find entries in reference books (encyclopedias, handbooks, etc.), whether online or in print. Helpful for understanding unfamiliar terminology!
If you already have an article citation, type in the citation information and link to a menu of options for finding the full text of the article.
Journal Holdings List
Search for a particular journal, magazine or newspaper by title. The Library has access to thousands of titles, some online and some not.
= Access restricted to UW-Whitewater students, faculty, and staff.